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News
Asian Paints, St+art Foundation & XXL Collective unveil public art initiatives in Kashmir
1+ hour, 48+ min ago (719+ words) Campaign Brief Asia Few places in the world have captured hearts and imaginations across generations quite like Kashmir. Revered for centuries as ‘paradise on earth’, its true beauty lies not only in its breathtaking landscapes, but also in its people,…...
Carat Hong Kong turns Hong Kong’s commute into an immersive ‘Keep Going’ experience for VITA
2+ mon, 2+ week ago (306+ words) Created to resonate with Hong Kong’s urban working crowd, the campaign reinforces the tea’s refreshing, no-burden positioning while reconnecting with existing consumers and attracting new drinkers through the launch of the No Sugar Crimson Aroma Black Tea. At the centre…...
The 47th AWARD Awards launches with new campaign via Bear Meets Eagle on Fire
6+ mon, 3+ week ago (400+ words) Drawing inspiration from 19th-century ornithology, the scientific study of birds, the 2026 campaign introduces bespoke calls for each award category in a series of films directed by Revolver’s Leilani Croucher. Every call is composed from the chirps, peeps and trills of…...
Bestads Best of the Week: Hornbach’s ‘DIY Odyssey’ via Heimat TBWA, Berlin
10+ mon, 1+ week ago (190+ words) Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director or team. This week’s best TV ad is Hornbach's 'DIY Odyssey', created by Heimat TBWA, Berlin. Each week Bestads showcases standout global advertising work…...